Linear Acoustic takes care of transcoding at China Central Television
Master Control racks at CCTV's new HD facilities in Beijing, featuring Linear Acoustic LA-5269 Dolby Digital/Plus Transcoders. Three LA-5269s are already on the air on CCTV-3, CCTV-5, and CCTV-8.
As the predominant state television broadcaster in mainland China, Chinese Central Television (CCTV) programs 24 channels accessible to more than 1 billion viewers. Their new broadcast facilities were built to be "100% HD ready."
Since the ability to properly handle program metadata was a top priority, they specified 24 Linear Acoustic® LA-5269 Dolby® Digital/Plus Transcoders for the new plant, several of which are already up and running on CCTV-3 (Arts and Entertainment), CCTV-5 (Sports), and CCTV-8 (Series Television).
Most of CCTV's programming relies upon static metadata as set on the encoder, but from time to time, they need the ability to handle dynamic metadata as well, which the LA-5269 does with ease. That feature played a big part in their decision to choose Linear Acoustic.
The ability to accept SDI input, which simplifies workflow, was also appealing. Having SNMP and dual power supplies provides the stability, security, and reliability broadcasters demand in a transmission-critical
environment.
Mr. Xu Gangming, Director of CCTV's Transmission Department, summed it up this way: "The Linear Acoustic LA-5269 Dolby® Digital/Plus Transcoder plays a critical role in the MCR at CCTV's new facility. It has not only simplified the system structure, but also provides stable, high performance 5.1-channel surround encoding for our HD channels.
It fits the rigorous requirements of handling audio metadata and supporting the top quality program production and distribution we demand at CCTV."
Daniel Wang, Linear Acoustic Senior Business Development Manager, Asia, says the company's reputation for providing excellent support was also a determining factor in choosing the LA-5269. "We've been working side by side with the CCTV engineers since the early design phase of the project, doing our best to help make their transition to HD as smooth as possible," Wang said.
Telos Alliance has led the audio industry’s innovation in Broadcast Audio, Digital Mixing & Mastering, Audio Processors & Compression, Broadcast Mixing Consoles, Audio Interfaces, AoIP & VoIP for over three decades. The Telos Alliance family of products include Telos® Systems, Omnia® Audio, Axia® Audio, Linear Acoustic®, 25-Seven® Systems, Minnetonka™ Audio and Jünger Audio. Covering all ranges of Audio Applications for Radio & Television from Telos Infinity IP Intercom Systems, Jünger Audio AIXpressor Audio Processor, Omnia 11 Radio Processors, Axia Networked Quasar Broadcast Mixing Consoles and Linear Acoustic AMS Audio Quality Loudness Monitoring and 25-Seven TVC-15 Watermark Analyzer & Monitor. Telos Alliance offers audio solutions for any and every Radio, Television, Live Events, Podcast & Live Streaming Studio With Telos Alliance “Broadcast Without Limits.”