<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=311512539006924&amp;ev=NoScript">
  • Telos Alliance
  • Telos
  • Omnia
  • Axia
  • Linear Acoustics
  • twntyfive-seven
  • Minnetonka Audio

RSS header - this is hidden

Voltair Still Gives You a Ratings Advantage

Posted by Geoff Steadman on Mar 24, 2016 3:54:50 PM

In early 2015, the Telos Alliance® and 25-Seven® introduced the Voltair® Monitor and Processor. According to industry experts, the use of Voltair resulted in more accurate measurement of radio listenership. This disruptive technology enabled Radio to finally get credit for more of the listening it deserves.

Months later, after denying that it had any effect, Nielsen® responded to Voltair by changing its encoders to include some of Voltair’s features. The company claimed that its so-called enhanced CBET (eCBET) could replace the need for Voltair.

We weren’t so sure.

Read More

Topics: Radio, 25-Seven, Voltair, ratings, PPM, ecbet, watermarking

Subscribe to Direct Current

Learn from the experience of your peers, stay up to date on the latest audio broadcast tech, get updates on Telos Alliance products and more! Delivered weekly via email.

SUBSCRIBE TO EMAIL UPDATES!

Posts by Topic

see all