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Using Voltair to Maximize Your PPM® Encoding

Posted by Geoff Steadman on Mar 31, 2016 8:29:00 AM

You probably know that not all of your programming encodes equally well in PPM®, and some content encodes downright badly. But you may not know which of your programming is problematic.

So, how to know? Some Voltair® users simply watch Voltair’s color-coded screen and note the orange. But that’s not everyone’s idea of a good time, so we designed a better way.

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Topics: Voltair

Voltair Still Gives You a Ratings Advantage

Posted by Geoff Steadman on Mar 24, 2016 3:54:50 PM

In early 2015, the Telos Alliance® and 25-Seven® introduced the Voltair® Monitor and Processor. According to industry experts, the use of Voltair resulted in more accurate measurement of radio listenership. This disruptive technology enabled Radio to finally get credit for more of the listening it deserves.

Months later, after denying that it had any effect, Nielsen® responded to Voltair by changing its encoders to include some of Voltair’s features. The company claimed that its so-called enhanced CBET (eCBET) could replace the need for Voltair.

We weren’t so sure.

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Topics: Radio, 25-Seven, Voltair, ratings, PPM, ecbet, watermarking

Dr. Barry Blesser Talks Voltair

Posted by Shane Toven on Sep 23, 2015 6:20:00 PM

By now, most anyone who has any sort of involvement at all with ratings in the radio industry has heard about Voltair®, the industry’s first watermark monitor/processor that gives stations valuable insight into the watermark-based ratings measurement ecosystem. I had an opportunity to sit down with one of the minds behind Voltair, Dr. Barry Blesser.
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Topics: Voltair

Audio Watermarking Technology Explained

Posted by Kirk Harnack [TWiRT] on May 1, 2015 4:39:00 PM

Audio watermarking for audience measurement (Arbitron/Nielsen PPM®) is in the broadcast industry news. Third party research is offering more detailed measurement of watermarking’s effectiveness on differing audio content. Further, this research is demonstrating that improvements in reliable watermarking detection are possible. We hear from MIT PhD, Dr. Barry Blesser, along with Geoff Steadman, President of 25-Seven Systems.

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Topics: Voltair

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