The Telos Alliance announced this week that Yellowtech has joined its growing list of Livewire partners. Yellowtec is an award-winning manufacturer of a wide range of products for the Media Broadcast industry, including digital audio network routing, mixing, console control, and integrated intercom and talkback systems. Yellowtec chose Livewire to allow their complete product line to interoperate with the growing Livewire ecosystem of more than 70,000 installed devices worldwide. The organization's support of the Livewire protocol will allow users to send and receive audio with stream advertising, control, and program associated data throughout its entire audio network.
Marketing Manager Krissy Rushing recently sat down with Yellowtec CEO Hanno Mahr to find out why the German manufacturer chose Livewire.
Tell us a little about your products.
As an awarded manufacturer for intuitive broadcast solutions, Yellowtec always strives for a higher standard of engineering and design. Be it the iXm Recording Microphone, Intellimix Desktop Mixer or PUC2 Audio Interface, Yellowtec sets new standards in terms of technology, usability and aesthetics. Derived from a deep understanding of the balance between technical innovation and user experience, Yellowtec’s product range covers best-in-class solutions for various media applications.
Tell us a little about how you plan to use Livewire in your devices.
Connectivity is a major issue when it comes to media equipment. With this in mind, we will step-by-step equip our products with Livewire in the near future. The first step will be a Livewire version of our brand new Intellimix Desktop Mixer. With Livewire on board we can interconnect with many of the industry’s best.
Why do you decide to become a Livewire Partner?
The access to various AoIP networks is essential when it comes to future-proof connectivity. This is why it has never been a question for us to become a Livewire partner. It was merely a matter of time when we would take that step. With the US market being our most important sales market, it was an obvious move to get on board in order to meet the increasing demand for Livewire connectivity, especially in the United States.
What do you see as the biggest issues facing broadcasters today?
In our opinion, the biggest challenge for broadcasters lies in the rising complexity of gear. It is not only about the features of broadcast equipment themselves but also about the way the equipment has to be used to benefit from these features. Flexibility is the key. Change is the driving element for modern broadcasters. In every single step within product development we do our best to keep our equipment in line with future requirements.
"In our opinion, the biggest challenge for broadcasters lies in the rising complexity of gear. It is not only about the features of broadcast equipment themselves but also about the way the equipment has to be used to benefit from these features."—Hanno Mahr, CEO, Yellowtec
How do you envision the future of AoIP?
We are excited about the further development of AoIP technologies. AoIP will become a standard for many reasons. IP environments exist everywhere and streaming audio and video data is not a new thing. However, real-time requirements of broadcast applications need a reliable and trouble-free approach of that technology. Livewire is definitely part of it. However, as only just recently we became a partner, we are still in the middle of implementing Livewire into our products.
Read about another recent Livewire partnership, and more about the Livewire interoperability protocol from the Telos Alliance here: