Marty Sacks

Author Marty Sacks | Telos Alliance has led the audio industry’s innovation in Broadcast Audio, Digital Mixing & Mastering, Audio Processors & Compression, Broadcast Mixing Consoles, Audio Interfaces, AoIP & VoIP for over three decades. The Telos Alliance family of products include Telos® Systems, Omnia® Audio, Axia® Audio, Linear Acoustic®, 25-Seven® Systems, Minnetonka™ Audio and Jünger Audio. Covering all ranges of Audio Applications for Radio & Television from Telos Infinity IP Intercom Systems, Jünger Audio AIXpressor Audio Processor, Omnia 11 Radio Processors, Axia Networked Quasar Broadcast Mixing Consoles and Linear Acoustic AMS Audio Quality Loudness Monitoring and 25-Seven TVC-15 Watermark Analyzer & Monitor. Telos Alliance offers audio solutions for any and every Radio, Television, Live Events, Podcast & Live Streaming Studio With Telos Alliance “Broadcast Without Limits” “Love What You Hear”

Recent Posts

An In-Depth Conversation on ATSC 3.0 with President of ATSC, Madeleine Noland

An In-Depth Conversation on ATSC 3.0 with President of ATSC, Madeleine Noland

By Marty Sacks on Jun 11, 2021 9:01:46 AM

The ATSC 3.0 rollout is here, and with this new standard comes much to be learned and explored. Marty Sacks, EVP of sales, support and marketing at Telos Alliance, recently got the privilege of sitting down with president of the Advanced Television Systems Committee, Madeleine Noland, to speak about the new standard, as well as all of the opportunities, content capabilities, and challenges  that come along with it.

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Topics: ATSC 3.0

Unpacking the ATSC 3.0 Audience Experience

Unpacking the ATSC 3.0 Audience Experience

By Marty Sacks on Dec 17, 2020 9:45:08 AM

Your audience expects the type of mobile features ATSC 3.0 enables. Broadcasters need to offer those features to stay competitive and win.

TA_ATSC3_Blog

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Topics: ATSC 3.0

A Broadcast Facility for Radio's Future

A Broadcast Facility for Radio's Future

By Marty Sacks on Mar 7, 2019 10:19:16 AM

There is much discussion in countless venues about radio embracing its digital future, but there is one key part of the discussion that is being left out: creating digital-friendly broadcast facilities. Ones designed to produce and serve content (make radio!), while more highly engaging the audience that is listening over the air, online, and in non-real time (e.g. podcasts), both now and in the future.

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Topics: Broadcasting, broadcast audio, AoIP studios, broadcast audio trends

Virtual Radio: The New Broadcast Frontier

Virtual Radio: The New Broadcast Frontier

By Marty Sacks on Sep 13, 2017 10:30:00 AM

AoIP is here to stay. But now, everyone’s talking about virtual radio. What does it mean and how can it benefit you in the future?

The Telos Alliance has had a front row seat for the broadcast industry’s transition from analog and primitive digital systems to Audio over IP following our invention of the first broadcast AoIP protocol, Livewire, back in 2003. And what a view we have had! The broadcast industry is moving toward AoIP infrastructure, both in radio and TV, with system after system being swapped out for faster, cheaper, and better broadcast AoIP equipment. The pace of adoption is extraordinary.

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Topics: aoip, virtual radio, ip-tablet

Is Your Equipment Fully AES67 Compliant?

Is Your Equipment Fully AES67 Compliant?

By Marty Sacks on Apr 11, 2017 4:41:00 PM

Marty SacksAES67 compatibility and compliance are not one in the same. This short guide explains the difference, and why you should care.

One of our goals at the Telos Alliance is to further the adoption of AES67, the standard for audio-over-IP designed to allow interoperability between various IP-based audio networking systems, like our own Livewire+ AES67, Ravenna, Q-Lan, and Dante. So we hear the terms AES67 compliance and AES67 compatibility thrown about a bit, often with reckless abandon. And while they may sound the same, the difference between compliance and compatibility is huge. Here, we’ll spell out those differences and explain why it matters.

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Topics: AES67, Audio over IP, aoip

Choosing a Baseline AoIP Protocol

Choosing a Baseline AoIP Protocol

By Marty Sacks on Mar 22, 2017 1:45:00 PM

Marty SacksSince the AES67 standard was ratified nearly three years ago, a paradigm shift has occurred in the broadcast indus­try with AoIP becoming the topic both around the water cooler and in facilities around the globe.

By now, you probably already know and understand AoIP's benefits: It saves money. It makes for more efficient work­flows. It reduces the amount of equip­ment you need. It eliminates massive amounts of wiring. It leverages “off the shelf” IP-based components from the larger IT industry for easy integration.

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Topics: AES67, Audio over IP, aoip

The Nuts and Bolts of Ethernet Switches: 4 Fast Tips to Make AoIP Easier

The Nuts and Bolts of Ethernet Switches: 4 Fast Tips to Make AoIP Easier

By Marty Sacks on Aug 27, 2014 3:19:00 PM

Nuts & BoltsSince Axia invented AoIP in 2003, I’ve had tons of conversations about Ethernet switches — as you might imagine! Switches are the heart of any AoIP system, so it makes sense to know a bit about them. But a lot of the language concerning Ethernet switches is fairly impenetrable (even to experienced engineers). So I thought that a post encapsulating some things I’ve learned might be useful to those of you planning your next facility.

 

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Topics: Audio over IP, aoip

AoIP: It’s the Ecosystem, not just the Technology

AoIP: It’s the Ecosystem, not just the Technology

By Marty Sacks on Jul 23, 2014 7:30:00 AM

When Steve ChurchAxia family unveiled IP-Audio, the technology which became our Axia brand, at NAB in 2002 he told everyone his vision: all broadcast equipment speaking a common language of networked control and audio, finally doing away with soldered, single-destination audio circuits and the stupefying array of connectors that accompanied them. Steve’s desire – and ours – is that all broadcast gear should interoperate. And not just operate together, but do it easily, seamlessly and without drama.

Fast-forward to 2014: our customers tell us that we’ve made a bit of progress! We’ve come to refer to this synergy, this co-operation of broadcast gear, as an ecosystem – all parts working together in harmony, with the sum of the parts being greater than the whole.

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Topics: IP Audio Network Routing & Control, Audio over IP, aoip

AoIP Networks: How Fast Should I Go?

AoIP Networks: How Fast Should I Go?

By Marty Sacks on Jun 20, 2014 10:04:18 AM

Fast LaneYou probably remember learning to drive. Your Driver’s Ed teacher (or other responsible adult) would constantly monitor your speed and point out when you were going too fast. In your own mind, you could never go too fast! And for some of us, once we got that adult out of the car, we put our foot down to the floor. We never changed our thinking, and we have the speeding tickets to prove it!

It would be easy to think of AoIP networks in the same terms: if fast is good, faster is better — right?

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Topics: IP Audio Network Routing & Control

Beware the FUD Monster

Beware the FUD Monster

By Marty Sacks on Jun 10, 2014 2:07:00 PM

Doubt & Fear

With more radio stations contemplating Audio-over-IP as an audio infrastructure, one statement made by certain equipment manufacturers goes something like this: “You know, if you buy that gear, a PC is required to run your AoIP network.”

In the sales trade (and let’s be honest, that’s what this is all about), this sort of statement falls under a special designation called “FUD” – Fear, Uncertainty and Doubt. Some folks make these sorts of statements in order to distract you from the fact that their systems have nothing better to offer than their competitors, by implying that there’s a horrible fault in their competitor’s gear. In this case, the implication is that a PC attached to the system somehow makes it unreliable for broadcast.

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Topics: Technology

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