• Telos Alliance
  • Telos
  • Omnia
  • Axia
  • Linear Acoustics
  • Twentyfive-Seven
  • Minnetonka Audio
Telos Alliance Blog Central

RSS header - this is hidden

Voltair Still Gives You a Ratings Advantage

By Geoff Steadman on Mar 24, 2016 3:54:50 PM

In early 2015, the Telos Alliance® and 25-Seven® introduced the Voltair® Monitor and Processor. According to industry experts, the use of Voltair resulted in more accurate measurement of radio listenership. This disruptive technology enabled Radio to finally get credit for more of the listening it deserves.

Months later, after denying that it had any effect, Nielsen® responded to Voltair by changing its encoders to include some of Voltair’s features. The company claimed that its so-called enhanced CBET (eCBET) could replace the need for Voltair.

We weren’t so sure.

Read More

Topics: Radio, 25-Seven, Voltair, ratings, PPM, ecbet, watermarking

Subscribe

If you love broadcast audio, you'll love Direct Current! Get it delivered to your inbox weekly!

Recent Posts

Posts by Topic

see all