Voltair Still Gives You a Ratings Advantage | Telos Alliance

Voltair Still Gives You a Ratings Advantage | Telos Alliance

By The Telos Alliance Team on Mar 24, 2016 3:54:50 PM

Voltair Still Gives You a Ratings AdvantageVoltair_Front_Carousel_low-rez-1.png

In early 2015, the Telos Alliance® and 25-Seven® introduced the Voltair® Monitor and Processor. According to industry experts, the use of Voltair resulted in more accurate measurement of radio listenership. This disruptive technology enabled Radio to finally get credit for more of the listening it deserves.

Months later, after denying that it had any effect, Nielsen® responded to Voltair by changing its encoders to include some of Voltair’s features. The company claimed that its so-called enhanced CBET (eCBET) could replace the need for Voltair.

We weren’t so sure.

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Topics: Radio, 25-Seven, Voltair, ratings, PPM, ecbet, watermarking

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