25-Seven Launches TVC-15 Broadcast Audio Watermarking Monitor
The Telos Alliance this week announced the launch of the 25-Seven TVC-15 Broadcast Watermark Analyzer & Monitor, the first modulation monitor for watermarking. With TVC-15, radio stations in electronically measured markets can now monitor how each element in their programming supports audio watermarking.
Measurements happen in real time, without the need of a watermark encoder. Every 400 milliseconds, TVC-15 detects watermarks in any audio you feed it. This could be your own station's audio, or that of a competing station in your market. You can monitor any source, live or recorded.Read More
In early 2015, the Telos Alliance® and 25-Seven® introduced the Voltair® Monitor and Processor. According to industry experts, the use of Voltair resulted in more accurate measurement of radio listenership. This disruptive technology enabled Radio to finally get credit for more of the listening it deserves.
Months later, after denying that it had any effect, Nielsen® responded to Voltair by changing its encoders to include some of Voltair’s features. The company claimed that its so-called enhanced CBET (eCBET) could replace the need for Voltair.
We weren’t so sure.Read More
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