“Some broadcasters aren’t paying enough attention to their streams,” says David Bialik, Director of Stream Operations for Entercom. “Broadcasters want to make a product advertisers want to sponsor, so delivering a quality product with quality audio is a must. We want to make sure the listener does not want to change the stream, or even adjust the volume for that matter.”
How to achieve this? David, who’s something of a streaming audio authority, having worked on a variety of streaming projects over the years, suggests the Telos Z/IPStream R/2.Read More
By 2018 nearly 25% of your terrestrial radio station's annual advertising revenue will come from online listening, according to forecast data from BIA/Kelsey. For broadcasters, streaming is more important than ever. Luckily, we have better options and technology than ever before to create streaming content that is music to listeners’ ears.Read More
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