---
title: TWiRT 422 - Today's Streaming Tech with Sam Sousa | Telos Alliance
description: Broadcasters’ streaming audio can encompass more than just encoding the program feed. With proper metadata signaling a broadcaster can insert targeted ads - just what advertisers are looking for. Sam Sousa, Senior Solutions Consultant at Triton Digital, explains what makes this targeting possible.
---

## TWiRT 422 - Today's Streaming Tech with Sam Sousa | Telos Alliance

By [The Telos Alliance Team](https://blogs.telosalliance.com/author/telos-alliance-team) on Dec 10, 2018 3:32:00 PM

# TWiRT 422 - Today's Streaming Tech with Sam Sousa

Making money from Internet streaming has a key prerequisite: Getting the tech right! These days, broadcasters’ streaming audio can encompass a lot more than just encoding the Program feed. With proper metadata signaling a broadcaster can insert targeted ads - just what advertisers are looking for. Sam Sousa is the Senior Solutions Consultant at Triton Digital and joins us to explain what makes this targeting possible.

 

Show links:

[Triton Digital Support FAQs - lots of great technical info here](https://userguides.tritondigital.com/)[Triton Audio Streaming info](https://www.tritondigital.com/solutions/audio-streaming)[Guide to Metadata insertion](https://userguides.tritondigital.com/metadata/)[Telos Z/IPStream R/2 stream encoder with Triton Station Manager functionality](https://www.telosalliance.com/Omnia/ZIPStream-R2)[Software Defined Radio technology - A Technical Introduction](https://www.wirelessinnovation.org/Introduction_to_SDR)MPXTool and Looking Glass - broadcast-specific applications of SDR

Guest:  
[Sam Sousa - Senior Solutions Consultant, Triton Digital](https://www.linkedin.com/in/samuelsousa/)

Hosts:   
Chris Tobin, [IP-Solutionist](https://www.linkedin.com/in/ctobinnyc/)[Kirk Harnack](http://about.me/kirkharnack), [The Telos Alliance](https://www.telosalliance.com/), [Delta Radio](http://www.deltaradio.net/), & [South Seas Broadcasting](http://www.southseasbroadcasting.com/)Follow [TWiRT on Twitter](http://twitter.com/twirtshow) and on [Facebook](https://www.facebook.com/pages/TWiRT-This-Week-in-Radio-Tech/154534786156)TWiRT comes to you from [The Telos Alliance](https://telosalliance.com/) Studio in Nashville, and is brought to you by [Broadcasters General Store](http://bgs.cc/), with outstanding service, saving, and support. Online at [BGS.cc](http://bgs.cc/). By the Ruby console from Lawo. See Lawo in your future at lawo.com/twirt. And by [Angry Audio](https://angryaudio.com/) - audio problems disappear when you get Angry at [AngryAudio.com](https://angryaudio.com/).

*Telos Alliance has led the audio industry’s innovation in Broadcast Audio, Digital Mixing & Mastering, Audio Processors & Compression, Broadcast Mixing Consoles, Audio Interfaces, AoIP & VoIP for over three decades. The Telos Alliance family of products include Telos® Systems, Omnia® Audio, Axia® Audio, Linear Acoustic®, 25-Seven® Systems, Minnetonka™ Audio and Jünger Audio. Covering all ranges of Audio Applications for Radio & Television from Telos Infinity IP Intercom Systems, Jünger Audio AIXpressor Audio Processor, Omnia 11 Radio Processors, Axia Networked Quasar Broadcast Mixing Consoles and Linear Acoustic AMS Audio Quality Loudness Monitoring and 25-Seven TVC-15 Watermark Analyzer & Monitor. Telos Alliance offers audio solutions for any and every Radio, Television, Live Events, Podcast & Live Streaming Studio With Telos Alliance “Broadcast Without Limits.”*

 More Topics: [audio](https://blogs.telosalliance.com/topic/audio)

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