Great audio is essential to keep listeners coming back 

If you are in the radio industry it’s probably not too much of a stretch to say that “sound is everything”. You work hard to develop that signature sound that helps your station(s) to stand out when listeners scan the airwaves. Telos has long recognized this importance and hopefully many of you will already be using products from our Omnia line to do just that. But what if you also want to make your content available on demand? How can you ensure that your podcast audio inherits the same signature sound that is so important in your on-air transmissions, and ensure that it stands out in a crowded market?

Great podcast audio makes happy podcast listeners!

This is the particular challenge that one of our customers, a large European radio broadcaster, came to us with. With multiple stations, both national and regional, covering a wide range of different genres (each with their own signature sound), they produce hundreds of hours of content every single day. Thankfully AudioTools Server had just the tools to assist them.

Omnia® Inside

When it comes to preserving your station’s signature sound, the key is the Omnia processing options integrated into the AudioTools ecosystem. Tools from both the established industry favorite Omnia.9 and the “new kid on the block,” Omnia Forza, are available as modules within AudioTools Server.

Omnia Forza.

Customers already using one of these processors in their facility can export presets from their device and import them directly into an AudioTools workflow, allowing them to benefit from faster than real-time processing of their file-based content while preserving the sound that they know and love.

Not using Omnia.9 or Omnia Forza? Fear not. We are always happy to work with customers to help them create an Omnia preset comparable to what’s already in use elsewhere.

Audio Consistency

"Why does the volume always keep changing?"

With podcasts, your signature sound is only part of the story. While the audio may sound great in isolation, listeners are going to quickly become annoyed if your content plays back too quietly (or even too loudly) compared to other programs that they listen to. Indeed, inconsistent audio level is one of the biggest complaints amongst podcast listeners.

Once again, however, AudioTools Server has the tools to combat this with our industry-leading loudness processing options. Need to deliver your content to multiple providers? Not a problem. AudioTools workflows can be configured to produce multiple outputs, each with its own independent loudness settings. So whether you’re delivering to Apple, Spotify, Amazon, or all three, this can easily be done from within the same workflow.

AudioTools Server WorkflowCreator

The European broadcaster I mentioned earlier also required their content to be watermarked, in their case using Kantar NexTracker. Again, this is not a problem, with Kantar’s SNAP watermark technology available as a module inside AudioTools Server.

Bigger Sound for Smaller Operations

OmniaTools: perfect for medium-volume file-based audio processing

If you’re sitting there thinking “This all sounds great, but I’m lucky if I process 100 hours of content a week, let alone hundreds of hours per day”, we’ve got a solution right-sized to your needs: OmniaTools, a software audio processing package built on the same platform as its big brother, designed for customers who require file-based Omnia.9 sound design and loudness processing, but don’t have the volume of files to justify a larger AudioTools Server configuration.

If you want to learn more about how to make your podcast content stand out from the crowd, please contact your AudioTools Server (or Omnia) representative. We’d love to hear from you.