You probably know that not all of your programming encodes equally well in PPM^®, and some content encodes downright badly. But you may not know which of your programming is problematic.

So, how to know? Some Voltair^® users simply watch Voltair’s color-coded screen and note the orange. But that’s not everyone’s idea of a good time, so we designed a better way.

In early 2015, the Telos Alliance^® and 25-Seven^® introduced the Voltair^® Monitor and Processor. According to industry experts, the use of Voltair resulted in more accurate measurement of radio listenership. This disruptive technology enabled Radio to finally get credit for more of the listening it deserves.

Months later, after denying that it had any effect, Nielsen^® responded to Voltair by changing its encoders to include some of Voltair’s features. The company claimed that its so-called enhanced CBET (eCBET) could replace the need for Voltair.

We weren’t so sure.

Audio watermarking for audience measurement (Arbitron/Nielsen PPM®) is in the broadcast industry news. Third party research is offering more detailed measurement of watermarking’s effectiveness on differing audio content. Further, this research is demonstrating that improvements in reliable watermarking detection are possible. We hear from MIT PhD, Dr. Barry Blesser, along with Geoff Steadman, President of 25-Seven Systems.