Explaining Voltair Success with the Big Lie(s) | Telos Alliance

By The Telos Alliance Team on Jan 10, 2023 1:23:25 PM

Explaining Voltair Success with the Big Lie(s)

Forward : This article was originally written in 2015 by Dr. Barry Blesser, Director of Research at the 25-Seven division of Telos Alliance. It has been updated and checked for any inconsistencies in accordance to products, updates and modern technical capabilities. While this is an older article, we at Telos Alliance believe it is still relevant in terms of the 25-Seven’s Voltair Watermark Monitor & Processor, the information available for it and its capabilities. Thank you for your continued support.

Topics: Voltair

Using Voltair to Maximize Your PPM® Encoding | Telos Alliance

By The Telos Alliance Team on Mar 31, 2016 8:29:00 AM

Using Voltair to Maximize Your PPM® Encoding

You probably know that not all of your programming encodes equally well in PPM^®, and some content encodes downright badly. But you may not know which of your programming is problematic.

So, how to know? Some Voltair^® users simply watch Voltair’s color-coded screen and note the orange. But that’s not everyone’s idea of a good time, so we designed a better way.

Topics: Voltair

Voltair Still Gives You a Ratings Advantage | Telos Alliance

By The Telos Alliance Team on Mar 24, 2016 3:54:50 PM

Voltair Still Gives You a Ratings Advantage

In early 2015, the Telos Alliance^® and 25-Seven^® introduced the Voltair^® Monitor and Processor. According to industry experts, the use of Voltair resulted in more accurate measurement of radio listenership. This disruptive technology enabled Radio to finally get credit for more of the listening it deserves.

Months later, after denying that it had any effect, Nielsen^® responded to Voltair by changing its encoders to include some of Voltair’s features. The company claimed that its so-called enhanced CBET (eCBET) could replace the need for Voltair.

We weren’t so sure.

Topics: Radio, 25-Seven, Voltair, ratings, PPM, ecbet, watermarking

Dr. Barry Blesser Talks Voltair | Telos Alliance

By The Telos Alliance Team on Sep 23, 2015 6:20:00 PM

Dr. Barry Blesser Talks Voltair

By now, most anyone who has any sort of involvement at all with ratings in the radio industry has heard about Voltair^®, the industry’s first watermark monitor/processor that gives stations valuable insight into the watermark-based ratings measurement ecosystem. I had an opportunity to sit down with one of the minds behind Voltair, Dr. Barry Blesser.

Topics: Voltair

Audio Watermarking Technology Explained | Telos Alliance

By The Telos Alliance Team on May 1, 2015 4:39:00 PM

Audio Watermarking Technology Explained

Audio watermarking for audience measurement (Arbitron/Nielsen PPM®) is in the broadcast industry news. Third party research is offering more detailed measurement of watermarking’s effectiveness on differing audio content. Further, this research is demonstrating that improvements in reliable watermarking detection are possible. We hear from MIT PhD, Dr. Barry Blesser, along with Geoff Steadman, President of 25-Seven Systems.

Topics: Voltair