Recently, I had a few minutes to catch up with Andrew Jeffries, Senior Vice President of Programming for iHeart Radio, on all things programming, including how processing fits into his efforts to make his many stations sound their absolute best. Without further ado, here's what the radio exec had to say.
Denny: As Senior Vice President of Programming for iHeart, you are in charge of programming for several major stations. Do you feel that the processing of each station is an integral part of your programming approach?
Andrew: All facets of our audio are important to me—from source quality through to the reception quality in the market. Quality processing is critical to the best audible experience in all environments for our consumers. Even though they will never know why a station sounds better or clearer, we do. Setting a sound design that fits your format station and target is part of your brand crafting, just like choosing the music you play or the talent you hire.