According to the Recording Industry Association of America (RIAA) and Radio Advertising Bureau (RAB), streaming audio revenue has grown by more than 1,000% over the last decade. With the popularity of smart speakers and similar devices, the expectation is for streaming revenue to continue to climb, opening up a great opportunity for broadcasters.

When it comes to broadcast streaming, there is a big difference between audio processing for streaming and audio processing for over-the-air. In the February 2017 issue of Radio magazine, Doug Irwin interviewed Frank Foti, along with other audio-processing experts, on how to process audio for broadcast streaming properly, asking them about the design differences between over-the-air processors and those designed for streaming media.

These days, streaming audio is everywhere, and the importance of streaming continues to grow for broadcasters across the globe. Anymore, simply having an audio stream isn’t enough - though it’s a start if you’re not already streaming now. If you aren’t, you don’t want to miss out on this opportunity to maximize listenership - and revenues! Broadcast streaming audio has become such an important facet of many radio stations’ offerings that it’s making up a larger portion of broadcast revenues every year.

Because this essential technology continues to proliferate, there’s a lot to know - even for those who have been streaming for several years. That’s why, earlier this year, the Telos Alliance developed Streaming University, a series of classes and an accompanying YouTube video series providing everything you need to know about streaming audio.

At Telos Alliance, one of our most popular pages on the site, consistently, is our Streaming Like They Mean It page, where we post live streams from around the globe of broadcasters who are using our Z/IPStream streaming software and hardware. We think that's because the quality of these streams is so good, people are tuning in to check it out, but then come back again and again, just to hear this great, and great-sounding, content. You can stream like these folks too, with a little help from our Z/IPStream X/2 and 9X/2 software, or our latest hardware edition, the Z/IPStream R/2—all three of which feature adaptive streaming technology.

Read on to learn more, and check out our special promotional pricing on Z/IPStream software to get started!