“Some broadcasters aren’t paying enough attention to their streams,” says David Bialik, Director of Stream Operations for Entercom. “Broadcasters want to make a product advertisers want to sponsor, so delivering a quality product with quality audio is a must. We want to make sure the listener does not want to change the stream, or even adjust the volume for that matter.”

How to achieve this? David, who’s something of a streaming audio authority, having worked on a variety of streaming projects over the years, suggests the Telos Z/IPStream R/2.

According to the Recording Industry Association of America (RIAA) and Radio Advertising Bureau (RAB), streaming audio revenue has grown by more than 1,000% over the last decade. With the popularity of smart speakers and similar devices, the expectation is for streaming revenue to continue to climb, opening up a great opportunity for broadcasters.