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Leif Claesson

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Omnia.9 Undo - A Cease Fire in Radio's Loudness Wars

Posted by Leif Claesson on Mar 11, 2014 10:26:00 AM

Omnia 9We've all heard about loudness wars on the airwaves, but you may not be aware of the loudness war in the music industry, or at least not how far it has progressed.

Nobody wants to release a song quieter than other contemporary releases. Few want to just match the loudness, most seem to want to release their music louder than other contemporary releases. The reasons are not clearly known. Perhaps there is a misconception that a loud release will cut through better on the radio. Perhaps it's human nature. Perhaps some people think their music will be a bigger hit if it's louder.

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Topics: Audio Processing